PinnedData economy: the oil of today and how to not get left behindAll the way back in 2017, The Economist called data the new oil. It wasn’t an unfair comparison since data also needs to be mined…Apr 15, 2021Apr 15, 2021
Social media recipe for engaging content: data, content + luckI worked a lot with photographers and noticed that sometimes they like to set the stage in terms of recipes. An excellent example of this…May 14, 2021May 14, 2021
Content is King, Part II: content must sellIn Part I of the Content is King article series, I covered the types of high-quality content. I like to categorise things where possible…May 14, 2021May 14, 2021
Content is King, Part I: types of high-quality contentYou may be using the mantra “Content is King” within your marketing team or throughout the agency. After all, it IS all about the content…May 14, 2021May 14, 2021
Personalized marketing: what can B2C crowd learn from the B2B worldB2B businesses that have been personalizing their products, services, customer and sales experiences — and not by their own choice.May 7, 2021May 7, 2021
I think NFT platforms have a future, but probs not in the format they're employing now.May 7, 2021May 7, 2021
Non-fungible tokens as a measure for brand awarenessWhat if brands would start measuring brand awareness by the value of ad NFTs, auctioned off at launch?Apr 21, 20211Apr 21, 20211
